Content that Connects
Organizations count on Liz Lear to connect people with a cause through compelling storytelling. Drawing on her journalism background, Liz enlivens brands by packaging relevant, beneficial expert perspective for customers and constituents.
Liz strives to understand her audience’s passions and crafts persuasive copy, journalistic content, and customized content marketing strategies to connect inspired readers with her client’s goals.
Examples of Liz’s approaches include:
Helping prospective donors personally align with a nonprofit mission through a beneficiary's story of help and hope
Showcasing design innovation and product benefit by guiding readers through the problem-solving process in a customer case study
Developing rapport with prospective patients through a physician’s discussion of a health issue
Liz employs versatile storytelling formats, including feature articles, B2B case studies, donor profiles and patient success stories, and designs comprehensive outreach strategies to maximize a story’s reach and motivate reader response.
“It has been nothing but a pleasure working with Liz over the last two years. Her writing is clear, crisp and perfectly captures the professional yet personable tone we’re going for. She is easy to communicate with and has never missed a deadline; in fact, she is normally ahead of schedule and helps keep us on track with our editorial calendar. We highly recommend hiring Liz for your writing needs.”