Content that Connects

Organizations count on Liz Lear to connect people with a cause through compelling storytelling. Drawing on her journalism background, Liz enlivens brands by packaging relevant, beneficial expert perspective for customers and constituents.

Liz strives to understand her audience’s passions and crafts persuasive copy, journalistic content, and customized content marketing strategies to connect inspired readers with her client’s goals.

Examples of Liz’s approaches include:

  • Helping prospective donors personally align with a nonprofit mission through a beneficiary's story of help and hope
  • Showcasing design innovation and product benefit by guiding readers through the problem-solving process in a customer case study
  • Developing rapport with prospective patients through a physician’s discussion of a health issue

Liz employs versatile storytelling formats, including feature articles, B2B case studies, donor profiles and patient success stories, and designs comprehensive outreach strategies to maximize a story’s reach and motivate reader response.

Before working with Liz, I had never worked with a copywriter before. I was nervous, but she made the process SO EASY! Right from the beginning, I knew I would like working with Liz as our business values and ideals were so in line. She really understood my Wisdom of Values Card Deck project and was able to take my initial drafts and turn them into something I am so proud to present to my clients. I look forward to working with Liz in the future!
— Kendra Kantor, Creativity and Acceptance Mentor,