Content that Connects
Organizations count on Liz Lear to connect people with a cause through compelling storytelling. Drawing on her journalism background, Liz enlivens brands by packaging relevant, beneficial expert perspective for customers and constituents.
Liz strives to understand her audience’s passions and crafts persuasive copy, journalistic content, and customized content marketing strategies to connect inspired readers with her client’s goals.
Examples of Liz’s approaches include:
- Helping prospective donors personally align with a nonprofit mission through a beneficiary's story of help and hope
- Showcasing design innovation and product benefit by guiding readers through the problem-solving process in a customer case study
- Developing rapport with prospective patients through a physician’s discussion of a health issue
Liz employs versatile storytelling formats, including feature articles, B2B case studies, donor profiles and patient success stories, and designs comprehensive outreach strategies to maximize a story’s reach and motivate reader response.